Promotional Ideas

The promotional part is a collaborative work with my dear friend Regine Panlilio, who’s been on board with this project since day one. Actually, since second year. I’ve let her have free reign in the media part of the project, visualize it her way, but keeping in line with the brief.  We have had meetings together to talk about the film, which then complements the photos that will be part of the lookbook. We wanted to create a film that not only shows the clothes, but provides more of the story, a summary of how colonial thinking are infiltrated in people’s mindset, and overall, in a community. As a mainly Christian country, the biggest influencer is the church, and thus the white dress. At home, we get to be a little bit freer, thus the woven dress.

The execution of the lookbook, however, was perhaps the last bit I thought of in the entire project. Keeping in mind the whole project, I still made sure that regardless of time constraints, the lookbook still speaks with the theme of the entire project. So many of the project is part hand made, part digital. So I knew that juxtaposition is in there too. I opted for raw edges to get that look and feel.

Film

The film was indeed Regine’s vision, however, we had multiple meetings to make the film capture the message of the collection. As this is a project to empower Filipino culture, I wanted to get as many Filipino creatives I know as possible. I’ve always known the photographs will be great. We’ve worked together since 2011 or so and I knew she’ll be able to portray the images with the message in mind. It was the film that was a little bit harder because it’ll be our first major film to do together. 5 minutes of film can say a lot of things. They say a picture is worth a thousand words. A film is made up of thousands of pictures. Also, adding the speech made by Manuel L. Quezon, elevated the film up a notch and pulled together the film.

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https://youtu.be/EYnfUWhSAXE

Music

The music was arranged b y my brother, Renato Robrigado from the original song Tatsulok where the title of the project is based from. Composed by Rom Dongeto and originally performed by folk-rock Buklod. It was the first time I worked with my brother creatively and I never knew how to professionally give him a brief nor did he not ask me for any questions regarding the feel of the music. I was never strong with my music description. I listen to what sounds good, but I can never understand it the way music artists do. So it took a few renditions before arriving at what made to the final film.

Lookbook Ideas

Lookbook Ideas